#Barbie games mattel full#
Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. It operates in 40 locations and sells products in more than 150 countries in collaboration with the world’s leading retail and technology companies.
Its offerings include film and television content, gaming, music and live events. It engages consumers through its portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and Mega®, as well as other popular brands that it owns or licenses in partnership with global entertainment companies.
It creates innovative products and experiences that inspire, entertain and develop children through play. Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specialises in design and production of quality toys and consumer products. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of 3.4 million US dollars goes to help athletes and sports organisations at all levels around the world. The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport.
The IOC Global Licensing Strategy is divided into three core licensing programmes aimed at specific target groups: The Olympic Heritage Collection, The Olympic Collection and The Olympic Games Programme. The objective is to strengthen and promote the Olympic brand, not only during the Olympic Games, but between Games as well. The IOC Global Licensing Strategyīuilding on Olympic Agenda 2020, the IOC Global Licensing Strategy aims to create a tangible connection to the Olympic Games and Olympism through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill. Visit to learn more about these celebratory products. The Tokyo 2020 Collection by Mattel will be available in retailers around the globe, as well as on the Mattel Shop. This international product line, which will be available in the spring, highlights inclusivity and innovation, with toys reflecting the five new sports added to the Olympic programme in Tokyo – baseball/softball, sport climbing, karate, skateboarding and surfing – all to inspire a new generation of athletes and fans around the world. Mattel collaborated with the IOC and Tokyo 2020 Organising Committee of the Olympic Games to create licensed toy products, as part of a new licensing agreement and in line with the IOC Global Licensing Strategy. The collection features a variety of unique products across Barbie®, Hot Wheels® and UNO®. The International Olympic Committee (IOC) and Mattel have announced the launch of their first product collection across Mattel brands to celebrate the Olympic Games Tokyo 2020. Each product highlights inclusivity and innovation, with toys reflecting new sports at the Olympic Games Tokyo 2020. First Olympic Games toy collection designed by Mattel has been launched as part of a new licensing agreement with the International Olympic Committee.
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